Mike had an interesting talk with the guys from Trustmojo the other day. It’s a blog from two Swedes (TN20 [hearts] Swedes!) exploring issues relating to trust online.
Visit the post on Trustmojo where they talk to Mike
Obviously, this is a huge issue for us. The number one reason we’re so attracted to online communities is the high degree of trust that their members develop with one another over time. This is what makes groups special – a peace of advice means a lot more from a community you trust than it does from some random user on Amazon, Cnet, or the iTunes Music Store. (Ever wonder what those people’s motivation for posting in the first place even was? I sure do.)
Anyways. Trust. Hard enough to figure out in the real world. Really hard (and really fascinating) to figure out online.
