Well, our first conference this year is around the corner. If you have never presented or hosted a booth at one of these things, I highly recommend you keep it that way. Just kidding. There is a pile of work to get ready for these things. Here are just a couple of things to keep in mind:
- Remember to bring lots of business cards and collateral. You give them out like candy
- Bring schwag to give out at your booth. We are still in entrepreneurial mode, so we are skipping this piece. However, if you belong to a company with a sizable marketing budget, schwag really works to drive traffic
- Call or email everyone. It is important to line-up as many meetings as you can. It is a great opportunity to meet lots of people who can be important to your business, but it takes a great deal of effort to schedule
- Bank some sleep. You don’t tend to get much because there are usually meetings, receptions, etc. that tend to cut into sleep. You also need to catch-up at night on everything you missed during the day while at the conference
- Buy a nice monitor and have it shipped to the conference instead of renting one. We are doing this and bringing it home. It’s cheaper believe it or not
- Do your presentation ahead of time. These things tend to slip to the last minute, which I wouldn’t advise. As an aside, we haven’t started ours yet
That’s it for now. Lots to do. Let us know if we missed anything and we hope to see some of you in Boston!
Tags: Enterprise2.0, Events, GroupSwim, LaunchPad
