Comments on: Focus on user adoption, not software features http://blog.groupswim.com/2008/11/12/focus-on-user-adoption-not-software-features/ Thoughts on Collaboration, Enterprise 2.0, and SaaS Wed, 06 Jan 2010 14:38:35 +0000 http://wordpress.com/ hourly 1 By: kevin shea http://blog.groupswim.com/2008/11/12/focus-on-user-adoption-not-software-features/#comment-280 kevin shea Mon, 24 Nov 2008 14:35:05 +0000 http://groupswim.wordpress.com/?p=371#comment-280 Yes, I agree that "effective" adoption is a key to success in any deployment of technology and that adoption is a multi-faceted and often a long term undertaking. Any technology can be launched, but assuring that the technology supports a business strategy and provides real benefits to the business side user, are a prerequisite. I have written at length on the topic and offer readers help in my whitepaper Execution Strategy for Adoption of Enterprise 2.0 Technology.... a comprehensive 20 page summary of what a company needs to do. Yes, I agree that “effective” adoption is a key to success in any deployment of technology and that adoption is a multi-faceted and often a long term undertaking. Any technology can be launched, but assuring that the technology supports a business strategy and provides real benefits to the business side user, are a prerequisite.

I have written at length on the topic and offer readers help in my whitepaper Execution Strategy for Adoption of Enterprise 2.0 Technology…. a comprehensive 20 page summary of what a company needs to do.

]]> By: Gil Heiman http://blog.groupswim.com/2008/11/12/focus-on-user-adoption-not-software-features/#comment-279 Gil Heiman Mon, 24 Nov 2008 04:19:28 +0000 http://groupswim.wordpress.com/?p=371#comment-279 Bingo! The study by Sand Hill Group and Neochange highlights what we tell our prospects and users day by day. Team Adoption = Team Success. The founding team of Clarizen gave up the feature-war battle from day 1, knowing that the war will be won on a single critical front - the end user experience and embracing of the project team. There are several project management solutions available in the market with more and even better features than Clarizen. However, what's the use of giving a user rocket-science tools when all they need is to have visibility to their projects and quickly and simply update their tasks?! The engine always stays under the hood with Clarizen so that when the mechanic needs to do some more 'advanced' tweaking of the system or reporting, all they need to do is pop open the hood. Even the Admin/Mechanic of a Clarizen account, needs no more than 3 hours to get comfortable with the system and not need to refer to the manual or spend days at Boot Camp. Keeping an enterprise on demand project management solution easy to use is challenging but, if you master the science of simplicty, it pays off very handsomely! Bingo!
The study by Sand Hill Group and Neochange highlights what we tell our prospects and users day by day. Team Adoption = Team Success. The founding team of Clarizen gave up the feature-war battle from day 1, knowing that the war will be won on a single critical front – the end user experience and embracing of the project team.
There are several project management solutions available in the market with more and even better features than Clarizen. However, what’s the use of giving a user rocket-science tools when all they need is to have visibility to their projects and quickly and simply update their tasks?!

The engine always stays under the hood with Clarizen so that when the mechanic needs to do some more ‘advanced’ tweaking of the system or reporting, all they need to do is pop open the hood. Even the Admin/Mechanic of a Clarizen account, needs no more than 3 hours to get comfortable with the system and not need to refer to the manual or spend days at Boot Camp.

Keeping an enterprise on demand project management solution easy to use is challenging but, if you master the science of simplicty, it pays off very handsomely!

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