Posts Tagged ‘Community’

The Importance of Finding Leaders in Your Community

October 16, 2007

Most organizations, especially commercial businesses, require strong leadership to be successful. I’m hard pressed to think of an example where this isn’t the case. There is a decent article in Fortune (10/1/07) about companies that spend significant time and money on developing leaders. However, it isn’t always easy to find your leaders. You typically need a strong HR process, current leadership committed to developing leadership, or future leaders who take the time to aggressively manage their career; many organizations lack all three.
One tool in your arsenal for finding future leaders is an online community. If you use an internal community, you can use it to identify potential leaders. An online community is a perfect stage for people to demonstrate qualities that are important for leadership:

  1. Willingness to share information
  2. Willingness to take chances and make mistakes (i.e. they aren’t afraid to post information)
  3. Ability to communicate effectively
  4. Ability to inspire others to participate

It takes guts and knowledge to be an active member of an online community. There will always be “experts” in communities that don’t necessarily want to become leaders. They may be very technical or simply wish to share with the community without assuming a leadership role; this is fine. Most organizations are made up of a small percentage of leaders and experts. An online community is a perfect way to both types to come together for the benefit of all. Use this asset creatively to help identify and develop future company leaders.

Roll out the welcome mat

October 8, 2007

There is one important thing we all need to do when starting a new community – roll-out the welcome mat. An on-line community has the same needs as any group when it gets started. The new group members must feel welcome and involved and the earlier the better. When a user gets invited to a group, you have one opportunity to make a first impression. We suggest putting time into the email, marketing campaign, and/or advertising you are using to recruit new members. In this communication, you should definitely explain the purpose of the group and what the members hope to get out of it. People aren’t likely to stay engaged or even try a group if they aren’t sure why they are going there.

Here are some tactics to consider once a user joins a group:

  1. If you can track it, send them a personal email after they log into the site for the first time welcoming them.
  2. Send them an email or note after they’ve posted their first contribution. Make it a point to comment on whatever they wrote and tell them how unique or useful it was. Or, make sure you or someone in the community responds to their first post. Studies have shown that there is a statistically higher chance someone will come back to a community if their first post was noticed.
  3. Follow-up with them 2 weeks after they join to make sure they are happy.

If you employ any or all of these tactics, you are more likely to create a successful, vibrant on-line community.